In a pivotal step toward fostering economic independence for young women, a strategic cooperation agreement was officially signed in Mukalla, Hadhramout Governorate. This landmark partnership brings together the Youth Leadership Development Foundation (YLDF) and the Yemeni Women's Union (Hadhramaut Coast), in collaboration with Nahda Makers Organization and the KAFA Platform, to launch an integrated community and media advocacy campaign. This campaign serves as a core pillar of the project "Empowering Yemeni Young Women and Girls through Access to the Digital Economy" (Tech Hub), funded by the European Union, implemented in partnership with the War Child Alliance, and coordinated with Hadhramout University.
The signing ceremony took place with high-level attendance, including Shohor Al-Shubaibi, the Project Manager, and Fawzi Al-Hakimi, the Digital Economy Specialist from the War Child Alliance, underscoring the strong international and technical backing for this initiative. In this context, Sara Bamahdi, Field Coordinator at Nahda Makers Organization, emphasized the significance of this partnership and the integrated field efforts required to ensure the campaign's success and leave a tangible impact on the local community. Concurrently, Safia Muneer Bakhaireba, Head of the KAFA Platform, highlighted the crucial role that digital media and awareness platforms will play in reshaping prevailing perceptions and unlocking sustainable avenues for young women.
Through this collaborative synergy, the campaign dynamically aims to build a supportive community environment that enhances social acceptance of young women and girls working in digital sectors, positioning it as a safe and reliable career path. It focuses on advancing media discourse by highlighting inspiring success stories and challenging conventional stereotypes. Furthermore, a key priority is to raise digital awareness among girls aged 17 to 35 and their families regarding freelance opportunities and digital safety measures, reflecting a shared dedication by local and international stakeholders to open doors for digital entrepreneurship and support young women on their journey toward financial independence.